“Colleen Hoover has been a massive driver for customers over the last few months,” Shannon DeVito, Barnes & Noble’s director of books, said. Hoover joins a growing list of #BookTok’s surprise beneficiaries over the past couple of years, including Madeline Miller for “The Song of Achilles” and Matt Haig for “The Midnight Library.” Barnes & Noble has even set up special tables for #BookTok favorites. Her novel “It Ends With Us,” first published in 2016, has been selling tens of thousands of copies a week and topping bestseller lists thanks largely to its popularity on #BookTok, the TikTok niche where young readers talk up their favorite works.
She has since been a prolific and reliably popular romance (sometimes called “New Adult”) and thriller writer, with more than 20 novels and novellas, including “Maybe Someday,” “Confess” and the upcoming “Reminders of Him.” Her work has been in especially high demand this year - but not because of a new book, movie tie-in or other news event. By the end of the year, Hoover had self-published a bestselling sequel, “Point of No Retreat,” and signed a deal with the Simon & Schuster imprint Atria. Bloggers and social media helped the book grow a following online, and within months “Slammed” was on the New York Times’ e-book fiction list, despite having no organized publicity. The Texas-based writer broke through in 2012 when, through an program, she released “Slammed,” which became a showcase for how an author in the internet age can succeed through luck and worth of mouth.
Photo: Chad Griffith, HONS / Associated PressĬolleen Hoover’s years as a published - and self-published - novelist have been one long, pleasant surprise. Author Colleen Hoover’s book “Ends With Us” has found succes on TikTok’s #BookTok.
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